Amaro
Shake

I'm a Paris based Film Director and Creative Director working across beauty, luxury, music and visual culture.

I fell in love with cinema at an early age. I was always drawn to images, light, faces and the small details that can make something ordinary feel beautiful. I've probably always had an obsession with making things look pretty, which might explain why the world of beauty ended up fitting me so naturally.

But for me, a beautiful image is never just about aesthetics. I genuinely love people. I like connecting with them, understanding what makes them interesting and creating an atmosphere where something real can happen in front of the camera. Whether I'm filming a face, a performance or a product, I'm always looking for that little bit of emotion that makes an image feel alive.

My work sits somewhere between filmmaking, design and experimentation, combining performance, product, texture, movement and image making to create films that feel cinematic, tactile and visually unexpected.

Over the past decade, I've directed campaigns and films for international brands and artists, with an ongoing creative collaboration with Sisley Paris spanning beauty, skincare, haircare and fragrance.

I'm also exploring how AI and emerging image making tools can become part of the filmmaking process, not as a replacement for craft or human connection, but as another way to imagine shots, build worlds and create images that previously weren't possible.